Web Design Vancouver

by

Elene Hanzen

If you are upgrading your website or starting out and creating a new site, be sure that the overall plan of your site is based on the best marketing and conversion strategies available today. There is a lot of data and testing that is being done and if you can make yourself aware of it, you\’ll be well served. Conversion marketing is a fast moving field supported by science. In other words, hard data backs up theory. Make sure the agency you are working with gives conversion marketing its due when planning your site.

It\’s important that your website is not just a pretty picture. That\’s not enough to have an impact on your business. This can be a risk of working with a designer with little or no business experience outside of design. Without an understanding of conversion marketing, there is the potential for a site that misses the mark. Your business website can look beautiful. Just make sure your design is not an artistic expression with no alignment to your business goals. Do your best to focus on the user experience and the business impact of your website.

You site needs to be your best salesperson… in the form of sales, leads, or sign ups. Your website is now the face of your company and people will judge you based on their interaction with and impression of your site. The science backs up this claim. Whether or not people will buy your product, is strongly influenced by their experience with your website.

Web Design Shorthand

Think about color contrast when you are contemplating your site. And don\’t forget to consider how those colors will look across different devices. While some designers love dark backgrounds, they can present some real challenges for the user. And it looks terrible on smartphones. There are some excellent sites that allow you to test your website in different browsers, different computer screen resolutions, on a variety of tablets and smartphones.

Less is more. People do tend to go overboard and try to put everything relevant to their business on their website. The web is a place where attention spans are insanely short. You have to keep it simple. If at all possible, aim for one clear goal for every page. Don\’t just give love to your homepage. Think of a call to action and your page purpose for every single page.

Your site has to load quickly. Three seconds is really the critical threshold. If you\’re any longer, people will leave your site. Just search google for the term \”test your website speed\” and you\’ll find a number of free services where you can simply add the url of your site and click a button to get the results.

The power and influence of video is undeniable. An investment in some video for your site is almost a requirement these days. It\’s no longer optional. Surfers have grown accustomed to viewing video at websites. Viewers are more engaged with video. They stay longer at your site. And they buy more from you when you have video. And the costs of video for web are inexpensive. And the production quality does not need to be tv level. There are some guidelines you should follow and there are basic quality standards that need to be met. Above all, make sure the sound is excellent. People will tolerate average picture quality but not poor sound.

Testimonials – text is okay, but you can do better. Video is a great medium for testimonials. It is more believable and more personal. And make sure your testimonials don\’t look like they were pushed or staged. Keeping it natural and in the words of your clients will lend itself to a more genuine and valuable testimonial.

Authentic Marketing Solutions

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