byAlma Abell

When you put your blood, sweat, and tears into the dream that is your company, you want to see it be successful. One of the biggest factors to business growth and longevity is the retention of customers, the attraction of new customers, and having customers recall your business when they have a need. One of the best ways to keep customers talking about you and to ensure they can recall your company name and services and products are with custom promotional products. With a strong first impression and something to remember you by, you can help ensure your customers come back to you time and time again.

Business Marketing and Publicity

Custom promotional products are so effective for business marketing and publicity because they have a high reach impact potential and are very helpful for spur of the moment recall. They can also be an excellent source to improve and maintain brand awareness, and can keep your business out and noticed so you do not get lost in the sea of competition. Unassisted brand recall is affected by:

• Intrusion of different product information – relating your brand to any other brands, services, or materials that the customer may already be using.

• Time since last exposure – the more often a customer sees your brand or hears about your business the easier it is for them to recall you when the need arises.

• The marketing type- the type of custom promotional products used with customers can impact the way they recall your business and services.

Practical Products are the Best

By providing access to promotional products that are useful and practical, you can help customer recall your business and your products and services. The key is to find products that can be integrated into consumers’ day to day life in an organic and natural way; advertisers will be able to greatly increase their reach and maximize their impact for brand awareness by making wise use of promotional items and freebies. Custom promotional products are more than just gifts given to customers in order to extend the reach of your business- they are a way to form a lasting connection that can serve you well for many years to come.